Our Brands

Our portfolio of leading brands is organized into nine business segments. What unites all our businesses is a belief in brand-led growth, based on an understanding of the constantly changing needs of our consumers and the ability to create consumer products that win in the market by delivering superior performance, design, and innovation. This commitment has enabled us to build a strong competitive position in each of our categories as consumers worldwide trust and prefer our brands.

In each business segment below, you’ll learn more about a few of our brands.


As the global leader in writing instruments, Newell Brands’ Writing Business Segment’s powerful portfolio includes Sharpie® markers, highlighters, pens and pencils; Paper Mate® pens and pencils; Prismacolor® art supplies and the leading Elmer’s® and X-Acto® arts and crafts brands; Parker® and Waterman® fine writing instruments; and Expo® dry erase markers and accessories. Our DYMO® brand provides businesses, educational institutions and consumers with innovative ways to share, manage and organize information with improved efficiency and satisfaction. The Writing Business Segment continues to play an important role in the brand portfolio as a key driver of company growth.

From encouraging self-expression on almost any canvas and creating an unparalleled, effortless writing experience in an everyday pen to introducing the next generation of young professionals to fine writing, Newell Brands’ Writing brands are changing the way consumers write worldwide. Newell Brands’ Writing brands deliver superior performance, design and innovation in products consumers of all ages around the world use every day.

Outdoor Solutions

Newell Brands is the largest hard-goods sporting equipment company in the world. Our innovative, recreational and high-performance products are designed to maximize consumers’ enjoyment of the outdoors. Our Outdoor Solutions Business Segment includes leading brands such as the Coleman® family of products; Marmot® performance clothing and equipment; skiing and snowboarding equipment from Völkl® and K2®, as well as K2® in-line skates and accessories; Abu Garcia®, Berkley® and Shakespeare® fishing equipment and tackle; AeroBed® airbeds; and Rawlings baseball, basketball and softball game-related product lines.

As a leading global designer, manufacturer, and marketer of outdoor recreation activity and sporting goods products, Newell Brands reaches consumers wherever they fish, camp, play baseball and basketball, ski or snowboard.


From construction sites to steel yards and from woodshops to industrial facilities, the Newell Brands Tools Business Segment helps professional buyers and end-users get the job done right. Anchored by four powerful global brands – Irwin®, Lenox®, hilmor® and DYMO® – the Tools brands are positioned to lead increased infrastructure growth worldwide amid significant demand for steel cutting and construction.

Our Lenox and IRWIN Tools brands provide premium industrial cutting, hand tool and power tool accessories solutions that perform faster, last longer and honor the tradesmen who build and maintain the world’s infrastructure. Offering smarter, more effective tools and equipment to make technicians’ jobs easier, our hilmor brand is revolutionizing the HVAC/R industry.

Consumer Solutions

Newell Brands is a global provider of products designed to simplify the daily lives of consumers in and around the home, making every day experiences more satisfying. Our broad line of branded consumer products and solutions are designed to improve the lives of our consumers by enhancing their sleep, health, personal care, cooking, and other daily necessities.

Our Consumer Solution Business Segment includes powerhouse brands like Crock-Pot® slow cookers; Mr. Coffee® coffeemakers; Foodsaver® home vacuum-packaging machines; everyday countertop essentials from Oster®; Sunbeam® heated bedding, humidifiers, and kitchen appliances; and many more.

Commercial Products

As global trends including emerging market expansion and a focus on sustainable living converge, Newell Brands’ Commercial Products Business Segment is well positioned to provide solutions that enhance productivity and performance worldwide.

Our Commercial Products segment wins the loyalty of the chooser with solutions that deliver productivity, efficiency and performance across categories. Rubbermaid Commercial Products® provides commercial and institutional solutions that increase productivity while saving water and reducing chemical use in the sanitary maintenance, waste handling and away-from-home washroom categories.

Home Solutions

Newell Brands’ trusted Home Solutions Business Segment brands enhance consumers’ lives where they live, learn, work and play – at home and beyond. Principal brands Rubbermaid®, Calphalon®, Contigo®, bubba® and Goody® offer consumers an expansive line of home and food and beverage storage solutions, premium cookware, and hair styling tools.

Comprised of some of the company’s leading brands, our Home Solutions Business Segment delivers superior innovation and improved design and performance, helping meet consumers’ needs every day. From helping busy families get life in order so they are free to live it, to helping build confidence for women and girls, these brands help people achieve more at home and in life.

Baby & Parenting

With the most trusted brands in the category, including Graco®, Baby Jogger® and Aprica®, our Baby & Parenting Business Segment represents the highest commitment to quality, comfort and safety, offering consumers an expansive line of innovative infant and juvenile products.

Our Baby & Parenting brands deliver innovation that truly matters to parents worldwide. So whether it is helping first-time moms build the confidence to enjoy the wonders of parenthood, or using unparalleled child development research to provide what’s best for baby or delivering first-class comfort, Graco and Aprica help parents and children worldwide get the most out of life.

Branded Consumables

Newell Brands is a leading provider of primarily niche, affordable, consumable household staples used in and around the home.

These products include everything from Yankee Candle® premium scented candles; Ball® food preservation products; Diamond™ plastic cutlery; First Alert® smoke alarms; Pine Mountain® firelogs; highly effective natural cleaning products from Spontex® and cleaning tools and supplies from Quickie®; and NUK® baby care products which are scientifically proven to support safe and healthy child development.

Our Branded Consumables Group also includes The Waddington Group, a major global packaging manufacturer and marketer serving the foodservice, bakery, deli, produce and confectionary markets. The Waddington Group also includes Eco-Products, the leading brand and thought innovator in the green packaging space.

The needs of our consumers are constantly changing. We have a legacy of keeping a keen eye on those evolving needs and delivering innovative products which improve effectiveness, comfort, safety and well-being.

Process Solutions

Newell Brands offers custom designed plastic, zinc, electronic, and monofilament products that solve downstream, industrial consumer challenges. Our Process Solutions Business Segment, including Plastic Solutions, Zinc Solutions and Applied Materials, manufactures, markets and distributes a balanced portfolio of industrial products. Our plastic products include closures, contact lens packaging, plastic cutlery, and medical disposables. We are also the largest North American producer of niche products fabricated from solid zinc strip and are a primary source supplier of copper-plated zinc penny blanks to the mints of both the United States and Canada, as well as a supplier of coinage to other international markets.